Wicked Kitchen is a globally recognised name in the plant-based industry, offering innovative and accessible vegan options. Founded by chefs Derek and Chad Sarno, the brand has grown significantly, with its products now available in over 20,000 retailers worldwide. From the UK to the US, shoppers can find their offerings in major stores like Tesco, Target, and Walmart.
Recently, Wicked Kitchen became part of Ahimsa Companies, a strategic move that also includes brands like Good Catch and Current Foods. This consolidation aims to strengthen the plant-based sector by sharing resources and expertise. Ahimsa’s multi-brand approach enhances market positioning, ensuring a stable and growing presence in the industry.
With over 50 products in the US and 150 in the UK, Wicked Kitchen continues to expand its reach. The brand’s mission, driven by its founders’ culinary expertise, is to make plant-based living delicious and accessible for everyone.
Key Takeaways
- Wicked Kitchen is a leading global brand in the plant-based sector.
- Founded by chefs Derek and Chad Sarno, it focuses on accessible vegan options.
- Recently acquired by Ahimsa Companies, alongside Good Catch and Current Foods.
- Products are available in over 20,000 retailers, including Tesco and Walmart.
- Ahimsa’s consolidation strategy strengthens the plant-based industry.
Introduction to Wicked Kitchen
Derek and Chad Sarno, renowned chefs, brought their culinary expertise to the forefront with their plant-based venture. Their passion for creating delicious and accessible vegan food led to the birth of a brand that’s now a household name. The Sarno brothers, known for their innovative approach, have redefined what it means to enjoy plant-based products.
The company offers a wide range of options, from frozen meals and desserts to snacks and cooking ingredients. Each product is crafted with care, ensuring that every bite is both satisfying and flavourful. Their focus on chef-developed recipes has made their offerings appealing to a broad audience, from seasoned vegans to curious newcomers.
Wicked Kitchen’s presence extends across over 20,000 retailers, including major UK supermarkets and US chains like Kroger. This extensive network ensures that their products are easily accessible to consumers everywhere. From its initial launch in the UK, the brand has grown exponentially, now reaching a global market.
You Might Also Like:
With a commitment to quality and innovation, Wicked Kitchen continues to lead the way in the plant-based industry. Their mission is simple: to make vegan food delicious, accessible, and enjoyable for everyone.
Mission and Values of Wicked Kitchen
At the heart of Wicked Kitchen lies a deep commitment to transforming how we eat. The brand’s mission is to make vegan food not only delicious but also accessible to everyone. By focusing on innovation and quality, they aim to reshape global food systems for the better.
Commitment to Plant-Based Innovation
Wicked Kitchen’s products are designed to eliminate animal ingredients without sacrificing taste. Their chef-led development ensures that every item is packed with flavour, appealing to both seasoned vegans and newcomers. This approach has made them a leader in the plant-based products sector.
Nutritional profiling is another key focus. The brand targets health-conscious shoppers by offering options that are both tasty and nutritious. This dual emphasis on flavour and health sets them apart in a competitive market.
Focus on Health and Sustainability
Sustainability is a core value for Wicked Kitchen. From sustainable packaging to ethical supply chains, the brand ensures its practices align with its mission. They aim to reduce environmental impact while providing high-quality vegan food.
Partnerships with major retailers have also played a crucial role. By increasing accessibility, Wicked Kitchen is helping to transform the food system on a larger scale. Their efforts make it easier for consumers to choose plant-based options, contributing to a healthier planet.
Wicked Kitchen’s Acquisition by Ahimsa Companies
Ahimsa Companies’ recent acquisition marks a pivotal moment for the plant-based industry. By bringing Wicked Kitchen under its umbrella, alongside Good Catch and Current Foods, Ahimsa aims to create a unified front in the sector. This strategic move is designed to address market saturation challenges while fostering innovation and stability.
Strengthening the Plant-Based Industry
The acquisition reflects a broader trend of consolidation in the plant-based market. According to a report by Browne Jacobson, such moves are essential for stabilising the industry. By pooling resources and expertise, Ahimsa Companies can enhance the strength of its portfolio brands, ensuring sustained growth and competitiveness.
Matt Tullman, CEO of Ahimsa Companies, highlights the benefits of this approach:
“Consolidation allows us to share resources, reduce costs, and focus on delivering high-quality products to consumers.”
This vision aligns with the company’s goal of making plant-based options more accessible and appealing.
Leadership Perspectives
Matthew Glover, a prominent figure in the vegan movement, emphasises the necessity of market consolidation. He notes that strategic acquisitions like this one are crucial for addressing the challenges of funding and market saturation. By integrating Wicked Kitchen with Good Catch and Current Foods, Ahimsa Companies creates a diverse product range that caters to various consumer preferences.
Good Catch’s seafood alternatives, for instance, complement Wicked Kitchen’s offerings, providing consumers with a wider array of plant-based choices. This synergy enhances the overall appeal of Ahimsa’s portfolio, positioning it as a leader in the industry.
| Brand | Specialisation | Contribution to Portfolio |
|---|---|---|
| Wicked Kitchen | Chef-led vegan meals | Expands meal options |
| Good Catch | Plant-based seafood | Diversifies product range |
| Current Foods | Innovative plant-based snacks | Enhances snack offerings |
This strategic consolidation not only strengthens Ahimsa Companies’ market position but also reinforces the plant-based industry’s resilience. By leveraging shared resources and expertise, the company is well-positioned to drive innovation and meet evolving consumer demands.
Future Plans and Expansion
The plant-based sector is evolving rapidly, and Wicked Kitchen is at the forefront of this transformation. With a strong foundation in the UK and US markets, the brand is now setting its sights on further growth and innovation. This includes expanding into new retailers and strengthening its presence in the foodservice industry.
Retail and Foodservice Growth
Wicked Kitchen is actively pursuing partnerships with additional retailers in the UK and EU markets. This expansion aims to make their offerings more accessible to a broader audience. In the foodservice sector, the brand is focusing on collaborations with pubs, schools, and workplace catering services. These efforts align with their mission to bring plant-based options to every dining experience.
Innovation and Product Development
Innovation remains a core focus for Wicked Kitchen. The company is investing in research and development to create novel plant-based proteins. These advancements will enhance the quality and variety of their offerings. Additionally, Derek Sarno is leading culinary education initiatives, developing content to inspire both chefs and home cooks. This dual approach ensures that the brand continues to meet evolving consumer demands.
Looking ahead, Wicked Kitchen is also previewing new product lines across meal categories. These additions will further solidify their position as a leader in the plant-based industry. With the support of Ahimsa Companies, the brand is well-positioned to drive growth and innovation in the years to come.
Conclusion
The plant-based industry is witnessing a transformative shift, driven by innovative brands and strategic collaborations. Ahimsa Companies’ multi-brand approach positions Wicked Kitchen for long-term success, ensuring sustained growth and market resilience. This consolidation strengthens the brand’s ability to deliver high-quality products while maintaining its core mission of making plant-based living accessible and enjoyable.
Wicked Kitchen’s dual focus on culinary excellence and ethical values continues to set it apart. By combining chef-led innovation with sustainable practices, the brand appeals to a broad audience, from seasoned vegans to curious newcomers. This commitment ensures its offerings remain both delicious and aligned with evolving consumer values.
Looking ahead, the brand’s expansion strategies signal a promising future. With plans to reach new retailers and strengthen its presence in the foodservice sector, Wicked Kitchen is poised to lead the charge in making plant-based eating the mainstream default. Explore their range today and join the movement towards a healthier, more sustainable future.
FAQ
Who is behind Wicked Kitchen?
Wicked Kitchen is a plant-based food brand founded by chefs Derek and Chad Sarno. It is now part of Ahimsa Companies, which focuses on advancing the plant-based industry.
What is the mission of Wicked Kitchen?
The brand is committed to creating delicious, sustainable, and health-focused plant-based products that make it easy for everyone to enjoy vegan food.
How has Ahimsa Companies influenced Wicked Kitchen?
Ahimsa Companies’ acquisition has strengthened Wicked Kitchen’s position in the market, enabling greater innovation and expansion in the plant-based sector.
What types of products does Wicked Kitchen offer?
The brand offers a wide range of plant-based products, including ready meals, snacks, and seafood alternatives like those under the Good Catch brand.
Where can I find Wicked Kitchen products?
Their products are available in major retailers and foodservice outlets, with plans for continued growth in both areas.
What are Wicked Kitchen’s future plans?
The company aims to expand its retail presence, innovate new products, and strengthen its commitment to sustainability and health.
